Guest Posts, Backlinks, Press Releases & Influencer Marketing in the UAE
Numu is the UAE media marketplace for guest posts, press releases, backlinks, and influencer partnerships — the Gulf’s global business hub and media gateway. Get direct access to verified publishers and creators covering Dubai, Abu Dhabi, Sharjah, and beyond, all in one self-serve platform.
Publish on UAE media through Numu
The UAE is the most internationally connected media market in the Gulf. As a full UAE media marketplace, Numu connects you to regional headquarters outlets in Dubai and Abu Dhabi alongside strong domestic Arabic and English publications — giving brands unmatched reach across both local and expat audiences.
Guest Posting
Publish editorial content on UAE news sites, business portals, and lifestyle platforms. Reach one of the most diverse, high-income audiences in the Gulf.
Learn more →Press Releases
Distribute business announcements across UAE media in Arabic or English. Essential for launches, funding news, and market entry into the Gulf’s business capital.
Learn more →Sponsored Articles
Place branded long-form content on established UAE publications. Full editorial integration with audiences across Dubai, Abu Dhabi, Sharjah, and beyond.
Learn more →Digital PR
Run multi-channel PR campaigns across UAE digital media. Combine editorial placements, press releases, and creator partnerships for unified brand coverage.
Learn more →Link Building
Acquire high-authority backlinks from UAE domains with strong international traffic. Filter by DA, DR, category, and language.
Learn more →Partner with UAE creators and influencers
Dubai is one of the world’s top influencer hubs, home to a mix of Emirati, Arab expat, and international creators. UAE audiences are highly mobile, multilingual, and among the most engaged social media users globally.
Instagram Influencers
Partner with UAE lifestyle, luxury, fashion, and business creators on Instagram — the dominant platform for brand campaigns in Dubai and Abu Dhabi.
Learn more →TikTok Creators
Reach UAE’s young, multicultural audience through TikTok creators producing content in Arabic, English, and beyond.
Learn more →YouTube Sponsorships
Sponsor UAE YouTubers for product reviews, luxury lifestyle content, and long-form brand integrations popular across the Gulf.
Learn more →Telegram Channels
Place sponsored messages on UAE Telegram channels covering business, real estate, deals, and community topics.
Learn more →Podcast Sponsorships
Sponsor UAE Arabic and English podcasts. Dubai’s business and entrepreneurship podcast scene has grown rapidly among professionals and investors.
Learn more →Explore UAE inventory across every channel
Leading UAE publications on Numu
Verified editorial outlets that accept sponsored content and advertising — from major English business dailies to Arabic news portals.
Availability and pricing shown on each publisher’s listing in the marketplace.
Why the UAE is the Gulf’s essential media gateway
The UAE — and Dubai in particular — functions as the regional headquarters for international brands operating across the Middle East. A media placement or press release in the UAE reaches not just the domestic market, but the international business community, regional decision-makers, and investors who use Dubai as their base for GCC and wider MENA operations. This international reach is exactly why Numu built a dedicated UAE media marketplace.
The UAE media landscape is genuinely bilingual and international. English-language outlets like Khaleej Times, Gulf News, and The National serve the country’s large expatriate population — which makes up nearly 90% of residents — while Arabic outlets like Al Bayan and Emarat Al Youm reach the Emirati population and the broader Arabic-speaking Gulf audience. Few markets in the world require this level of dual-language media sophistication.
The UAE’s creator economy rivals any global market. Dubai has become a magnet for international influencers alongside strong homegrown Emirati and Arab expat creators. High disposable income, luxury lifestyle content, and a business-savvy audience make UAE influencer campaigns some of the highest-converting in the region — particularly for real estate, finance, luxury goods, and travel brands. Abu Dhabi carries its own weight as the political and institutional capital with growing government and finance-sector coverage, while Sharjah offers a more culturally rooted, family-oriented audience distinct from Dubai’s international consumer base.
Built for teams buying media in the UAE
International SEO agencies
Buying backlinks from UAE domains with strong international authority for clients targeting Gulf markets and global audiences that trust Dubai-based media.
PR and comms teams
Distributing press releases across UAE media for regional headquarters launches, funding announcements, and market entry into the Gulf’s business capital.
Brand marketing teams
Running integrated campaigns combining sponsored articles on UAE publishers with influencer partnerships to reach the region’s highest-spending, most internationally diverse consumer base.
Regulated industries
Forex, crypto, fintech, and real estate brands operating in the UAE’s business-friendly regulatory environment, seeking credible editorial coverage.
How buying media in the UAE works on Numu
Browse & filter
Search UAE publishers and creators by language, category, domain metrics, engagement, and price.
Place your order
Add your brief, select add-ons, and pay securely. Your payment is held in escrow until delivery is confirmed.
Content goes live
Your placement is published on the publisher’s site or the creator’s channel. You receive the live URL or post link to verify.
Industries active in the UAE’s media market
The UAE’s diversified, business-first economy generates media demand across nearly every sector, with real estate, finance, and tourism leading spend.
Explore more MENA markets on Numu
Numu covers the full spectrum of media and creator placements across the Arab world.
Frequently asked questions about media buying in the UAE
Ready to reach the UAE market?
Browse verified publishers and creators in Dubai, Abu Dhabi, Sharjah, and beyond — compare metrics, and launch your campaign across the Gulf’s business capital.